We all have social media, some of us use it for business reasons so today I decided to write down a few things that can improve your social media and hopefully improve your retention and conversion of customers.
Image Sizes are important!
Images are super important, but have the right size is even more important. You don’t want your first impression to be an stretched out pixalated business logo or cover page. Below are the recommended size for the biggest players in the game.
- Facebook profile picture: 170 X 170 pixels
- Facebook cover photo: 828 X 465 pixels
- Twitter profile photo: 400 X 400 pixels
- Twitter header image: 1,500 X 500 pixels
- LinkedIn profile photo: 400 X 400 pixels (minimum)
- LinkedIn custom background: 1584 X 396
- LinkedIn cover photo: 974 X 330 pixels
- LinkedIn banner image: 646 X 220 pixels
- Instagram profile picture: 110 X 110 pixels
- Pinterest profile picture: 150 X 150 pixels
- YouTube profile picture: 800 X 800 pixels
- YouTube cover photo: 2,560 X 1,440 pixels on desktop
Consistent brand for all!
When someone is looking through social media and they see that your business has different logos for every site or slight variation in the name it can cause distrust in your business. It is important to keep your brand the same throughout each social media site. It doesn’t mean you can’t change the logo color for each social media site but make sure that you don’t have a bird logo on Facebook and a shark on twitter and your website has a completely different logo.
Try and keep your Social Media Handles the same.
Make it easy for your users to find you on all social media sites. Having a handle that is the same across the sites makes it easy for you to be found on all platforms. A vast majority of your user base will be using more than one platform and may want to check out reviews or maybe even your tweets to make sure that you fit their personal or business brand.
Respond quickly and honestly
If a potential client sends you a message, even if you don’t have the answer to the question being ask, respond promptly and give as much information about expected time to your answer. One thing that will help your business grow is honesty and customer service, even if you offer the same products as everyone else great customer service will get you new and returning customers every single time.
Fill out your profile.
This seems like a no brainer, but you would be surprised how many business pages are missing simple information like the category of their business or business hours. This does two things, it shows that you are serious about your business and it means someone doesn’t have to search another site or pick up a phone and call you to ask are you open on Tuesdays?
Hopefully this gives you a few things to look at on your business profile on each of your social media accounts. If you have any others let me know in the comments below!